Caramilk Symbols | Vintage Caramilk

Animated vignette for Caramilk’s ‘Symbols’ campaign.

I was commissioned by The Hive to design and animate the ‘vintage’ vignette of their massive online campaign.

The campaign consisted of different mysterious symbols appearing in the actual candy bars that gave clues to the extensive YouTube campaign.

You can check out the entire project here.


DESIGN & DIRECTION: Hector Herrera

AGENCY: The Hive

AGENCY PRODUCER: Jennifer Cursio

AUDIO HOUSE: Grayson Matthews