Animated vignette for Caramilk’s ‘Symbols’ campaign. I was commissioned by The Hive to design and animate the ‘vintage’ vignette of their massive online campaign. The campaign consisted of different mysterious symbols appearing in the actual candy bars that gave clues to the extensive YouTube campaign. You can check out the entire project here. CREDITS DESIGN & […]
Online holiday spot for Indigo Books promoting their colourful new paperback editions. Here’s a great online spot for Indigo Books. The spot was built with only still photography of the book covers and some holiday merchandise from Indigo’s catalogue, but it’s the various quotes from Canadian authors that make the spot super fun.
Video wall film for the brand new Kraft Canada corporate office. I was commissioned by the mighty AmoebaCorp to create a film for Kraft’s brand new offices in Toronto. Supplied with a vast repository of vintage Kraft ads, I was left to my own devices to come up with some content that would be great to look at but […]
When MacLaren McCaan won the WIND Mobile account they called me to help develop the entire TV campaign. The agency gave me a script, some minimal (in a good way) art direction and basically let me design, storyboard and animate all the spots. Credit also goes to my friend Shadi Didi for all his help with […]
This campaign was a lot of fun. I was brought in to pitch on the spots and together with the production company we got the gig. This was a purely directing job where I needed to bring different teams together to create the spots. We had cel animators, compositors and once again Alex Krivoi working […]
This was another massive campaign that covered several versions of a flagship spot as well longer web versions that needed to be customized for different countries. The spots feature poker champion Daniel Negeanu and a lot of design by me.
As far as retail spots go… This was a lot of fun to work on. Specially because the direction I got from the agency was: ‘Here’s the script, it’s about tires, we trust you. Make it cool’.