Honda | Autoshow

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For the 2012 motor show season, Honda needed to refresh the brand film they use on the show circuit, as well as at public events, in dealerships, and at head office.

The piece needed to be designed to play in two aspect ratios: standard 16:9 for use on conventional widescreen monitors and 5:1 for Honda’s auto show back-wall feature LED, an enormous curved LED surface we dubbed “the tube”. Once again I was invited by the folks at Varipix to design and art direct all the animation.