Video assets for Honda’s AutoShow 2013 presentation.
Once again I collaborated with the great team at Varipix to create a series of deliverables for Honda to use in this year’s Canadian AutoShow. The content was designed for all kinds of media, from pixel boards to video wall, web content, and iPads, to showcase Honda’s latest concept model: Honda GEAR.
The Honda engineers told us they took a lot of inspiration in the way fixed gear bikes are designed for greater customization so we based the entire video on the idea that the GEAR would be able to be driven off the lot with very driver specific features.
I designed and directed the entire piece from the ground up with amazing 3D work from Alex Krivoi.