YMCA | Challenges

Call to action PSA for Toronto’s YMCA.

Last year I got the opportunity to work with MacLaren McCann/Edge Productions on this animated PSA for Toronto’s YMCA. The concept behind it was to shed some light on the little known support services that the Y offers.

Working off a just a script an a lot of creative freedom I design and directed the spot from storyboard to animation. It was great to work on this project with a major ad agency because I feel very strongly about efforts to build a healthy community with stable support systems.

Many thanks to the folks at MacLaren Edge Productions for getting me involved in this.